The company was founded by Veronika Rief, a senior public relations professional with years of experience in banking and journalism.

Veronika is the CEO of Rief Financial Communications, enriching the consultancy through her familiarity and understanding of Central and Eastern Europe. She has been involved with the Austrian banking sector’s expansion to this region and conducted PR-projects in almost all of the local markets.

Thanks to her comprehensive language skills, she can freely navigate the Slavic world.

During Veronika’s tenure as a bank manager she, among other places, worked in Russia. Moreover, she was responsible for product promotion in Germany, Italy and France. To this today, she is well connected with London-based financial industry publications.


Veronika’s professional milestones include the following positions:

Head of Communications in Central and Eastern Europe’s largest investment bank
Director of Public Relations with a leading brokerage house in Moscow
Communications manager at the CEE Transaction Banking Unit in one of Europe’s largest banks
Research editor (equities, credit, economics)
Business journalist at a national newswire


Graduated from the University of Vienna majoring in Communication Sciences and African Studies
Trainings at London School of Public Relations, Finance Trainer et al.
Trained to be an independent director 
Language studies in Moscow, Zadar and Vienna